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Dark Participation: When Journalists And Readers Engage
By Jacob L. Nelson/The Conversation
News organizations are trying to do a better job connecting with their audiences, in hopes of overcoming the profession's credibility problems and ensuring its long-term survival.
To do this, a growing number of newsrooms have for years embraced what's called "audience engagement," a loosely defined term that typically refers to efforts to increase the communication between journalists and the people they hope to reach.
These efforts take many forms, and vary from online - for example, the use of social media to interact with readers about a story after it's been published - to offline, for example, meetings between journalists and community members to discuss a story currently being produced.
At its best, engagement shows audiences that journalists are real people, with the training and skills necessary to provide accurate information that is trustworthy. It also offers people an opportunity to contribute their ideas about how their communities should be covered, allowing news consumers a larger role in shaping their own stories.
This outcome is especially important for communities of color, who have long been been ignored or misrepresented by newsrooms that have historically comprised mostly white, middle-class editors and reporters.
But not all efforts have produced the intended results.
Posted on March 4, 2021
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Dark Participation: When Journalists And Readers Engage
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A Series Of Fortunate Events
Brought To You By The Skeptical Inquirer
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The Irreverence Polling Needs
By W. Joseph Campbell/The Conversation
In 1984, at a time when election polling was going through another rough patch, the legendary Bud Roper said in a speech to the American Association for the Advancement of Science that "Our polling techniques have gotten more and more sophisticated, yet we seem to be missing more and more elections."Posted on November 17, 2020
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