By Eric Pytel
The greatest infomercial on network TV isn’t really an infomercial at all. It’s Poker after Dark, televised on NBC after the late-night talk shows and the nightly replay of the 10 o’clock NBC 5 news. I recently came upon the show after a bout of insomnia and quickly found myself glued to the tube. It’s shown nightly (Monday-Friday) with a weekly behind-the-scenes director’s cut on Saturday in the wee hours of the morning. A director’s cut!
NBC has partnered with Full-Tilt Poker.net to show weekly themed broadcasts of no-limit Texas Hold ‘Em. In between the action, commercials run that are part noir/part campy theatrics aimed at enticing viewers to try their luck at online poker. Each episode is an hour long. It starts with six seated players on Monday and by Friday the table is narrowed to two who go head-to-head until there is a victor. It’s an imaginative – and winning – formula.
Posted on May 15, 2007