By Scott Buckner
On Sunday evening (or all damn day, depending on your rabid dedication to the sport), America paid homage to Super Bowl 50, a football game which has rocketed to such a ridiculous level of pomp and circumstance simply because we need an excuse for something, anything. That’s because when it comes to large public events that promote mass consumption of food and alcohol, the calendar’s a desolate place between January and March 17 if you’re not in New Orleans for Fat Tuesday.
It’s an event that, even if you do have $20,000 to shell out for a seat mid-field, you’d still stay home and watch the thing on TV instead because the beer is cheaper, the bathroom’s only 50 paces away and usually unoccupied, and your car’s already parked a lot closer. In that sense, it’s become The Super Commercial Bowl for the million-dollar ads alone, mostly because your team (or a team you despise and would love to see their teeth get bashed in) isn’t in it, and the halftime show always features someone overexposed or irrelevant, or bands whose music you never could stand anyway. So now we’re basically reduced to an audience of eleventy billion people waiting to see if Snickers’ ad agency can top last year’s commercial.
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Posted on February 8, 2016