In High Definition
“McDonald’s customers will soon be able to have local school sports, movie previews and heartwarming human interest stories to go with their fries – McTV is here and in high definition,” the Los Angeles Times reports.
“In one of the most unusual twists in niche programming, the global fast-food chain is launching the McDonald’s Channel, a digital network of exclusive original content targeted at dine-in customers. The programming will be customized to specific communities around the individual restaurants, and will include local news and entertainment features, such as spotlights on upcoming films, albums and TV shows.”
Let’s take a look.
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“What if you could launch a network,” the McDonald’s Channel asks, “for an audience that was already there?”
What if?!
“An in-restaurant entertainment network based on ‘purpose built’ programming focused on what a McDonald’s customer is most passionate about . . . Sports, Lifestyle, Entertainment and Music. Our HDTV, web and mobile ‘triple threat’ communication strategy surrounds the customer and assists advertisers in effectively communicating their brand message to a captive, highly engaged audience . . . ”
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“Test markets have include Los Angeles, San Diego, Las Vegas, Manhattan, Seattle and some communities in Oklahoma,” Reuters reports.
So we already have a program guide.
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Promo video:
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Comments welcome.
Posted on October 18, 2011