By The Beachwood Infomercial Affairs Desk
First, the pitch:
Dear Steve:
AJ Khubani has spent the past 29 years bringing the wackiest gadgets to consumers via direct TV. His “As Seen on TV” products have been seen in bedrooms, bathrooms, kitchens and with your pets. Khubani has had his share of duds as well. Now he is on the hunt for the newest infomercial product.
You had us at “As Seen on TV.”
At-Home inventors will be attending a pitch-a-thon Sunday, March 11, 2012, at the International Housewares Show to pitch their inventions to AJ Khubani, CEO/Founder of TeleBrands, America’s top “As Seen on TV” company, and a panel of judges which includes TV pitchman Anthony “Sully” Sullivan. In hopes of landing an infomercial deal with TeleBrands, inventors from across the country will be in attendance..
Now, the press release:
WHAT: Inventors from New York to Arizona, North Carolina to Iowa, California to Illinois, and various states in between, will attend TeleBrands Inventor’s Day, an open casting call for those with the dream of creating the next “must have” infomercial product.
A cross between American Idol and The Apprentice – each inventor has five minutes to pitch TeleBrands CEO AJ Khubani, Poonam Khubani and TV pitchman Anthony “Sully” Sullivan. Products will range from crazy (“what were they thinking”) to practical (“I wish I had that”) and all pitches will be attention-grabbing and can be the next big “As Seen on TV” hit.
WHEN: Sunday, March 11th, 9 a.m. – 2 p.m.
WHERE: McCormick Place, Lakeside Center Level 2, Room E266/E267
2301 S. Lake Shore Drive, Chicago, Illinois 60616
INVENTIONS: What is the Ice Device? Bakers Band? Ring Skin? At TeleBrand’s Inventors Day, you can find out.
And now, the Beachwood adds value:
PItching Khubani.
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The original Chop-O-Matic.
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Bake Pops!
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See also:
* The Official Telebrands Blog
* Telebrands TV
* Kitchen Gadgets From The 2010 Housewares Show
* Best Cleaning Products From The 2011 Housewares Show
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Plus: We haven’t done these since 2007 but we’d love to revive our Infomercial Reviews feature. If interested in contributing, drop us a note.
Posted on March 2, 2012