By Daniel Victor/ ProPublica
Every local broadcast station has a repository of documents about political advertising that you have a legal right to see but can do so only by going to the station and asking to see “the public file.”
These paper files contain detailed data on all political ads that run on the channel, such as when they aired, who bought the time and how much they paid. It’s a transparency gold mine, allowing the public to see how campaigns and outside groups are influencing elections.
But TV executives have been fighting a Federal Communications Commission proposal to make the data accessible online. They say making the files digital would be too burdensome – it “could well take hundreds of hours for a single station,” according to comments filed with the FCC by the National Association of Broadcasters.
Others have taken their case a step further. As reported by Bloomberg Government, Jerald Fritz, senior vice president of Allbritton Communications, said in an another FCC filing that online availability “would ultimately lead to a Soviet-style standardization of the way advertising should be sold as determined by the government.” (NPR’s On the Media did an excellent segment recently on broadcasters’ opposition to the proposal.)
We tend to like the idea of public data being online. Since TV stations won’t put it online themselves, we decided to do it ourselves – and we want your help.
Working with students at the Medill journalism school at Northwestern University, we looked at five local stations in the Chicago market.
You can explore the results yourself: Here are detailed breakdowns of when the ads aired, during which programs, and how much each spot cost.
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Posted on March 20, 2012
