By Pat Bataillon
When I think of America, I think of raging wild fires in the West and floods in the South and the Twin Towers of the East. Neither I nor John Cougar Mellencamp tend to think about anything in the North, most likely because the North has been pretty much free of natural and terror-related disasters recently.
I am, of course, referring to the advertising stroke of genius known as the new Chevy truck commercials featuring the musical talent of Johnny Cougar Mellencamp, or John Mellencamp or John Cougar – depending on your generation.
Johnny C. sings about what America is to him and us because he is the voice of our country, according to him and the geniuses at Chevrolet. As he belts out “This is our country!” there are great scenic shots of America, including a panning shot of the aftermath of Hurricane Katrina and fires burning out of control in California. The new commercials in the series, using the same song, feature photos of people who define what America is, like that race car driver who died in a car wreck. Well, actually he died racing a car at ludicrous speeds in close quarters with other cars going roughly the same speed in a relatively tight area – roughly a quarter of a mile in a circle. So you be the judge if that describes you.
Posted on November 14, 2006