By Scott Buckner
Is the TV theme song really a lost art? Or is it simply more a case of the television industry turning its back on them so more commercials can be shoehorned into a 30-minute slot? A 30-second TV theme song doesn’t sell more car insurance and fatten a network’s bank account; 30-second car insurance commercials do.
Either way, I too believe the TV theme is more than just an audio marker in time that says if you intend to see the whole show, you’d better pee faster. If you want to truly understand – and appreciate – the purpose and value of the TV show theme song, a good place to start is the bargain bin of your local big-box retailer who sells cut-rate DVDs for five bucks or so, like Best Buy. That’s where I found multi-episode discs from the rural power trio The Beverly Hillbillies, The Andy Griffith Show and Petticoat Junction from Madacy Entertainment Group, Inc. and Ovation Home Video. My consternation lies not in the less-than-pristine quality of the video (complete with little squiggly hairs and black specks in every frame) but in the fact that the original theme songs are missing – replaced instead with loopy, limp bluegrass or loopy, limp elevator music.
Posted on October 29, 2007