By Roger Wallenstein
One of the many stories Bill Veeck would tell about his daddy, who was president of the Cubs in the 1930s, was this one: One afternoon he was in his father’s office where the stacks of cash from that day’s game receipts were resting on the old man’s desk.
“Can you tell where this money came from?” Veeck Sr. asked the puzzled young Bill. The lesson? A dollar has the same value regardless of whence it came – be it from the wealthy or the poor, from white, brown, or black folks, or from immigrants or native-born Americans. All paying patrons were welcome at Veeck’s ballpark.
And yet, baseball still faces great challenges attracting dollars from across the spectrum. I thought about this while reading The South Side, the new book from WBEZ’s Natalie Moore, during the same week as Cinco De Mayo, when the Sox entertained the Red Sox in the finale of a three-game series while the Nationals invaded Wrigley Field for the first of a four-game set.
Posted on May 9, 2016