By Samantha Young/Kaiser Health News
A rogue industry. A gun to our head. Extortion.
That’s how infuriated lawmakers described soft drink companies – and what they pulled off in 2018 when they scored a legislative deal that bars California’s cities and counties from imposing taxes on sugary drinks.
Yet, despite its tarnished reputation, the deep-pocketed industry continues to exert its political influence in the nation’s most populous state, spending millions of dollars on politically connected lobbyists and doling out campaign contributions to nearly every state lawmaker.
The result? Bills long opposed by Coca-Cola Co., PepsiCo and other beverage companies continue to flounder. Just two weeks ago, a measure that would have undone the 2018 deal that lawmakers so vehemently protested was shelved without a hearing.
“Big Soda is a very powerful lobby,” said Eric Batch, vice president of advocacy at the American Heart Association, which has petitioned lawmakers nationwide to crack down on sugar-laden drinks that health advocates say contribute to diabetes, obesity and other costly medical conditions.
“They’ve spent a lot of money in California to stop groups like ours from passing good policy,” Batch added. “And they’ve been doing it for a long time.”
Posted on April 21, 2021