By High Yield Insights
Editor’s Note: Esteemed Beachwood college football correspondent and consumer and market research analyst Mike Luce is embarking on a new business venture, High Yield Insights. Mike is really smart, y’all. And he writes college football like a dream. Now he’s the King of Pot Intel. Hit him up for all your market research needs.
Chicago – Even in states where recreational use has been legalized, nearly half (44 percent) of cannabis consumers self-identify as using cannabis for medical purposes, including for pain relief (69 percent) and sleep assistance (65 percent), and to manage anxiety (54 percent), according to a new report from consumer behavior experts High Yield Insights.
In a first-of-its kind survey of medical cannabis user behaviors and product preferences, High Yield Insights’ report found medical users are twice as likely to check CBD levels when they purchase cannabis, with 47 percent verifying CBD concentrations versus 25 percent of recreational users.
The Medical Cannabis User report also found that medical users express demand for convenient or discrete cannabis product forms, such as edibles, topicals, oils and tinctures. Notably, medical users are twice as likely as recreational consumers to use topicals (22 percent vs 11 percent) and over three times as likely to use tinctures (17 percent vs 5 percent).
Posted on June 14, 2018