By Don Jacobson
When I think of Time-Life Books, I think of sturdy, well-turned bindings and covers. They were so cool; they were frequently much better than the books’ actual contents. Nice, hefty cardboard that was engineered to look classy on your living room bookshelf, kind of like that faux-brick facing they put on clapboard houses in first-ring suburbs. Mass-produced, down-market, cheesy-cool. You can also find millions of Time-Life books at garage sales, mostly covering such topics as ’70s pop stars and DIY home repairs.
Chicago’s Time-Life Records are much the same – who among us can say they weren’t suckered into calling that toll-free number to order up a heapin’ helpin’ of Sounds of the Seventies, Guitar Rock or the easy listening sounds of Super Hits (reissued as AM Gold)? Plus, they were unbelievably complete compilations thanks to Time Warner Corp.’s licensing pull. If you can find any of these babies at the garage sale, snap them up immediately. They’re golden cheese.
The only drawback was the way Time-Life’s telemarketers would sign you up for about a billion records to be sent out to you every month when you thought you were only buying one. Very tricky. So now, thanks mainly to the Internet, we’re older and wiser in the ways of mail order and telemarketing tactics. That being said, Time-Life Records, now no longer owned by Time Warner, is still very much in the music compilation business, this time coming out with a breathtakingly comprehensive look at folk rock. Its new four-CD set is entitled Four Decades of Folk Rock and will be released (unironically) on Sept. 11.
Posted on July 6, 2007