By Steve Rhodes
Sept. 15 – 16.
Publication: The New York Review of Books
Cover: Citizen Gore? I’m reading this online.
“There is almost no autobiographical reflection in The Assault on Reason, but early on he tells a story about his first Senate race, in 1984,” Michael Tomasky writes. “He had done no polling when he first ran for the House, but as a statewide candidate, he succumbed. He describes a ‘turning point’ in the race when his opponent, Victor Ashe, was gaining on him:
“After a long and detailed review of all the polling information and careful testing of potential TV commercials, the anticipated response from my opponent’s campaign and the planned response to the response, my campaign advisers made a recommendation and prediction that surprised me with its specificity: “If you run this ad at this many ‘points’ [a measure of the size of the advertising buy], and if Ashe responds as we anticipate, and then we purchase this many points to air our response to his response, the net result after three weeks will be an increase of 8.5 percent in your lead in the polls.”
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Posted on September 17, 2007