By Steve Rhodes
From: Webmaster@wttw.com
Subject: Chicago Tonight needs your feedback!
Date: November 17, 2010 2:21:13 PM CST
Dear Steve,
At Chicago Tonight, the opinions of our viewers are truly important to us. We’d like to invite you to take part in an important survey to assist our continuing efforts to make Chicago Tonight as enriching as possible. As an extra way of saying thank you, the first 40 people to respond will win a family pass (general admission for any combination of 4 people) to the Museum of Science and Industry, which is presenting the time-honored holiday tradition, Christmas Around the World and Holidays of Light, now through January 9. To make your voice heard, please complete the survey by December 1. It will take only about 10 minutes. Please note that your responses to this survey will not be shared with any other organizations. Thank you very much for your support of Chicago Tonight. Sincerely, WTTW and the Chicago Tonight Team.
[Survey via Survey Monkey]
Overall, how would you rate Chicago Tonight
[Range offered from Poor to Excellent]
How interested would you be in Chicago Tonight segments on the following topics?
[Range offered from Not At All Interested to Very Interested]
Arts and culture
Nature
Science
Local politics
Chicago history
Sports
Business
How knowledgeable do you consider yourself to be on the following topics?
[Range offered from Not At All to Very]
Arts and culture
Nature
Science
Local politics
Chicago history
Sports
Business
How much do you agree or disagree with the following statements about science?
[Range offered from Strongly Disagree to Strongly Agree]
I regularly pay attention to news about the latest advances in science and technology.
Science topics are intimidating to learn about .
Science used to be one of my favorite subjects in school .
I seek out science-related activities that are happening in my community.
I am curious about scientific topics.
I hear about local scientists advancing scientific discovery through their research.
It is important to promote science education in schools.
It’s important to pay attention to scientific breakthroughs.
Scientists are bad at communicating with a general audience.
How familiar are you with each of the following institutions?
[Range offered from I Am Not At All to I Visit This Institution Regularly]
The Adler Planetarium
Chicago Botanic Garden
Brookfield Zoo
Lincoln Park Zoo
Museum of Science & Industry
The Field Museum
The Peggy Notebaert Nature Museum
The Morton Arboretum
Shedd Aquarium
How much do you think each of the following Chicago-area institutions contributes to scientific research, discoveries, and innovations?
[Range offered from Not At All to A Great Deal]
The Field Museum
The Morton Arboretum
Fermilab
Lincoln Park Zoo
Argonne National Laboratory
Chicago Botanic Garden
The Adler Planetarium
The Shedd Aquarium
Brookfield Zoo
University of Chicago
Northwestern University
Museum of Science & Industry
The Peggy Notebaert Nature Museum
Do you get high-quality information and education about science and science-related topics from the following sources?
[Range offered from “No, this is not a source of high-quality information about science for me” to “Yes, I consistently get high-quality information about science from this source”]
PBS NewsHour
The New York Times
The Chicago Sun-Times
The National Geographic Channel
Chicago Tonight
The Discovery Channel
The Chicago Tribune
Chicago-area museums (e.g. The Field Museum, Shedd Aquarium, Morton Aboretum, etc.)
Chicago Public Radio (WBEZ 91.5 FM)
Do you recall seeing the segment by Jay Shefsky about the Proton Beam Therapy Center that aired on Tuesday, November 16 on Chicago Tonight?
[Yes/No/I Don’t Know]
Do you recall seeing the segment by Jay Shefsky about the Proton Beam Therapy Center that aired on Tuesday, November 16 on Chicago Tonight?
[Yes/No/I Don’t Know]
Do you recall seeing the science in Chicago segment with Dr. Neil Shubin and Phil Ponce that aired on Tuesday, October 19 on Chicago Tonight?
[Yes/No/I Don’t Know]
Do you recall seeing the science in Chicago segment with Dr. Neil Shubin and Phil Ponce that aired on Tuesday, October 19 on Chicago Tonight?
[Yes/No/I Don’t Know]
Do you recall seeing the segment by Jay Shefsky on the Morton Arboretum’s work on the Emerald Ash Borer that aired on Tuesday, September 21 on Chicago Tonight?
[Yes/No/I Don’t Know]
*
Chicago Tonight is planning more science in Chicago (“Scientific Chicago”) segments in the future. Which of the following topics would interest you the most? Please check your top two.
The Fort Knox of the Tall Grass Prairie: The Chicago Botanic Garden’s seed bank, designed to ensure the future of native habitats.
The Chicago Diabetes Project: How transplanting pancreatic islet cells might cure the disease.
Re-gaining Balance: Kinesiologists at the University of Illinois, studying the biomechanics of falling down, are designing ways to help the elderly regain balance.
Encyclopedia of Life: The latest on the Field Museum’s ambitious goal to create 1.8 million web pages, one for each known species in the world.
Nanotechnology: Meet the Chicago researchers leading the revolution that could diagnose and even cure diseases.
Re-Reversing the River: A look at the possibility of undoing one of engineering’s greatest feats and why the idea appeals to some people.
Gorillas vs. Chimpanzees: New research at the Lincoln Park Zoo shows that gorillas are out- performing chimps, once believed to be the smartest ape.
*
Please share any other suggestions for topics that science in Chicago segments could feature.
*
Are you (or anyone else in your household) currently a member of WTTW?
No, I’m not currently a member but have been in the past
No, I’ve never been a member
I don’t know/I am not sure
What is your age?
Under 25
25-34
35-44
45-54
55-64
65-74
75+
What is your gender?
Female
Male
Do you have children living at home with you (at least part-time)?
Yes
No
What is your ZIP code?
Which is your annual household income?
Up to $49,999
$50,000-$99,999
$100,000-$149,999
$150,000-$199,999
$200,000 or more
Which ethnic category do you most identify with? Please check all that apply.
White or Caucasian
Black or African American
Hispanic or Latino
American Indian or Alaska Native
Asian
Native Hawaiian or other Pacific Islander
Other (please specify)
What is the highest level of education that you’ve completed?
High School/GED or less
Some college
College degree (BA/BS)
Graduate or Postgraduate degree
–
Comments welcome.
Posted on November 18, 2010