By Fender Musical Instruments
Fender Musical Instruments Corporation (FMIC) released the results of a study, “Fender’s New Guitar Player Landscape Analysis,” commissioned alongside YouGov®, which revealed that an incredible 7% of the U.S. population ages 13-64 (approx. 16 million people) started to learn guitar in the last two years, with 62% citing COVID-19 and the associated lockdowns as a major motivator.
Anticipating the growing need for individual, healthy and positive hobbies during a time of isolation, in April of 2020 Fender offered three complimentary months of Fender Play®, their complete online learning app for guitar, bass and ukulele. This resulted in one million new signups, amidst soaring guitar sales. To continue to best support this growing community, Fender partnered with YouGov® to commission a 10,000-person survey with the goal of identifying and understanding this new community’s needs.
Read More
Posted on October 11, 2021