By Turtle Wax
The original car wax that put Turtle Wax® on the map was developed in founder Ben Hirsch’s bathtub. The company at that time was called Plastone, which later evolved into the celebrated Turtle Wax brand it is today. From its humble Chicago roots to distribution in more than 120 countries, Turtle Wax products continue to outshine the competition, providing car enthusiasts with formulas to meet their ever-changing needs.
From city streets to country roads, Turtle Wax has been an integral part of American culture for the last 75 years and has solidified its place in the hearts and minds of car enthusiasts as the No. 1 brand across multiple categories including carpet/fabric care, spray wax, lens restoration kits, compounds/polishes, scratch removers and bug/tar/sticker removers.*
To kick off car care season, Turtle Wax is celebrating its past while laying the groundwork for the next 75 years with the announcement of The Healy Family Scholarship Program and Turtle Wax Hybrid Solutions Ceramic Graphene Paste Wax, a new paste wax featuring the brand’s patent pending graphene technology, one of the top, new ingredient trends in car care.
Posted on March 11, 2021