By Benjamin Woo, Erin Hanna and Melanie E.S. Kohnen/The Conversation
With the vast majority of North America’s thousand-plus fan conventions cancelled due to the COVID-19 pandemic, virtual conventions (called cons) have been a bright spot for fans in an otherwise bleak year. Although organizers have experimented with different ways to run an online convention, none had as high expectations as the San Diego Comic-Con’s Comic-Con@Home.
The virtual event, held July 22-26, featured content distributed across several platforms, including video panels, a virtual exhibition hall and a cosplay masquerade on Tumblr. From the beginning, it promised not only to fill the Comic-Con-shaped hole in regular attendees’ summers but also to make a Comic-Con experience accessible to fans who ordinarily can’t attend or are turned off by the scramble for badges and hotel rooms or by endless lines.
Comic-Con@Home inevitably drew comparisons to the in-real-life event, but some critics promptly branded it a failure – perhaps most prominently in Variety, the entertainment industry trade magazine.
But calling Comic-Con@Home a flop for not having enough exclusive movie reveals or failing to produce enough social media buzz assumes too much. Not all participants share the same goals as the largest industry players.
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Posted on September 12, 2020