By Roger Wallenstein
Last Tuesday’s All-Star Game in Cleveland, televised by Fox, had the lowest ratings ever, according to Nielsen. Even worse than last year, which had been the previous low-water mark.
Last season’s World Series suffered a 23 percent drop in viewership from the year before. Attendance at major league parks last season was down 4.1 percent, and it’s lagging another 1.5 percent so far this season. Since 2007, turnstiles are clicking more than 14 percent less often.
It’s all so bleak, so depressing. Kids aren’t watching. Millennials think the game is boring. Thirty- and forty-somethings are into the NFL and cage fighting. Some old people still enjoy watching baseball, but what do they know? They even watch golf on TV.
Well, not so fast.
Posted on July 15, 2019