By Roger Wallenstein
What’s in a name? When it comes to big league ballparks, it could be tradition, beer, insurance, banks, and a sampling of other businesses. With the exception of tradition – more than a notable ingredient of the game – all the others contribute to the teams’ bottom lines.
For a number of reasons, I’ve tried my best not to mention the moniker at 35th and Shields in the past year-and-a-half. For one, I was used to The Cell. In fact, it was kind of apropos the way the White Sox had been playing. Watching a game from the first to ninth inning too often created feelings of being institutionalized as the losses piled up. I knew no one who used U.S. Cellular. The company meant absolutely nothing to me. But The Cell was cool and not inaccurate. I miss it.
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Posted on July 9, 2018