Infamous “Dump” Ads Notoriously Spoof-Worthy
“The Dump, the new discount furniture outlet in Lombard, wants to pour tens of thousands of dollars into local TV advertising this week,” the Sun-Times reports.
“Only problem is finding a station that will take its money. CEO E.J. Strelitz said that both the NBC and CBS affiliates in Chicago refuse to air a 30-second clip that features two middle-aged nudists, crossed legs, a couch and a fortuitously placed ball of yarn, a la the first Austin Powers.
“Our DNA is, we’re a disruptive retail concept,” Strelitz says. “We wanted advertising introducing ourselves in the Chicago market to be equally disruptive.”
Click through to see a still from the completely non-offensive offending spot.
Meanwhile, the Dump’s commercials in other markets must be notorious in other markets because they’ve inspired a few spoofs. Let’s take a look.
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Posted on November 5, 2013