By Drew Adamek
I don’t really like the Cubs – 1984 turned me into a White Sox fan and an eternal baseball pessimist.
I’ll admit it outright: I am not a Cubs fan because I like winning once in awhile. I don’t buy into the lovable losers bullshit; being a baseball fan is too expensive and time-consuming to embrace constant mediocrity.
The Cubs are just too goddamned disappointing every year for me to invest any interest in them. One devastating childhood heartbreak is all a team gets out of me.
But there is one thing that I like about the Cubs: Wrigley Field. The only thing about the Cubs worth a damn to me is their ballpark. I love all great ballparks: Camden, Wrigley, the old Milwaukee County Stadium. The experience of going to a baseball game in a real park – the sun, the beer, the hot dogs, the history – is as American and traditional as it gets.
Wrigley is a baseball – and a Chicago – treasure and it therefore breaks my heart that it’s going to be defiled and desecrated in such a crass, commercial way. I am talking, of course, about the proposed Toyota sign. If this act of commercial graffiti happens, it will be an unforgivable defacing of one of the only true baseball temples left.
I fear exploiting and weakening the tactile experience of going to a game more than I fear physical, cosmetic changes. Common places – ballparks, museums, plazas – collectively mean something, and when we change those places, we change our identity. Our experiences and memories become different; we lose something about ourselves every time we sell out our sacred places.
If our temples are simply marketing opportunities then what do we keep sacred? (Right, before we go on about baseball as a business, I am asking that we keep one or two places culturally pristine to preserve what is great about America.)
But fuck it, if the floodgates to commercial desecration are open why not go all the way? I mean, if you paint over Mona Lisa’s smile, you might as well turn the rest of the portrait into a CoverGirl ad, right? If we can’t enjoy simple pleasures without commercial intrusion then why bother anymore?
Here, then, are my suggestions for ways to further desecrate Wrigley by leaving no marketing stone unturned:
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Posted on April 29, 2010