By Steve Rhodes
The April 2 issue of The New Yorker has a fascinating must-read on Wal-Mart’s massive and sophisticated public relations efforts, led by the Chicago-born Edelman PR firm. The story demonstrates just what reporters, politicians, and citizens are up against in trying to pan for truth amidst the onslaught of highly-paid professionals whose job is to spin public policy in favor of the private, secret, and lucrative interests of the company’s executives. This is the company that the mayor and many of his city council cronies welcome to the city – the subject of several of the aldermanic runoffs in April. This article ought to make the rounds of those campaigns and city council chambers.
It’s also worth considering that the mayor and other politicians, including those running for presidents, run similar spin divisions with the purpose of imprinting images, narratives, themes, and buzz words (“rock star” anyone?) unlodgably in your mind. And it is among the highest priority of journalists to resist, reveal, and destroy those efforts in favor of reality.
Excerpts of The New Yorker story follow, as well as excerpts from the Edelman website, the Edelman president’s blog, and SourceWatch, which has a good summary of Edelman’s more notorious works.
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“Action Alley is the company’s war room, a communications center that was set up and is staffed by Washington-based operatives from Edelman, a public-relations firm that advises companies on issues of ‘reputation management.’ Wal-Mart corporate culture is parsimonious except in the matter of executive compensation, but, according to a source, the company has been paying Edelman roughly ten million dollars annually to renovate its reputation.”
Posted on March 30, 2007